01
Media relations
Press relations, relationships with trade and regional outlets, share of voice.
Your company respected by the people who decide.
Reputation cannot be improvised in a crisis. We build proactive narrative, prepare spokespeople, and predict risks before they make headlines.
What is at stake
The perception of your company is being formed right now — with or without you.
In high-visibility sectors, coverage happens either way: the choice is between setting the narrative or reacting to it. A poorly handled crisis costs contracts, talent, and years of credibility. An unprepared spokesperson turns a neutral story into a liability.
Reputation is a business asset — and assets are managed with method.
What we do
From reactive coverage to proactive narrative
02
Spokesperson training
Media training, key messages, interview simulations, and high-pressure situations.
03
Crisis management
Multidisciplinary committee, war room, 24/7 monitoring, and rapid-response protocols.
04
Authority positioning
Speaking engagements, technical panels, strategic media appearances.
05
Media mapping
Diagnosis of the outlets, journalists, and influencers in your sector.
Applied AI
We predict the crisis before the headline.
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Predictive crisis radar
AI monitors media, social networks, and regulatory sources and detects how fast negative sentiment is growing, before it becomes a story.
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Scenario simulation
Custom playbooks generated from the sector’s history and the company’s profile: your team knows what to do before it has to.
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Narrative in AI answers (AEO)
94% of citations in tools like ChatGPT and Gemini come from earned media; we position your company as a reliable source within those answers.
What we measure
A monthly impact report, ready for the board — not an activity clipping.
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Share of voice
vs. competitors
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Coverage sentiment
positive, neutral, negative, with trend
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Presence in tier-1 outlets
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Response time
in sensitive situations
Frequently asked questions
What is included in the Reputation & Media solution?
The offering covers media relations, spokesperson training, crisis management, authority positioning, and mapping of the outlets, journalists, and influencers in your sector. Press relations and media training handle day-to-day work; a multidisciplinary committee, war room, and 24/7 monitoring step in when a situation calls for a fast response.
How does the predictive crisis radar work?
AI monitors media, social networks, and regulatory sources, tracking how fast negative sentiment is building before it turns into a story. Drawing on the sector's history and the company's profile, custom playbooks simulate scenarios and define what the team does in each situation, so no one is deciding on the fly once a crisis hits.
What metrics show up in the impact report?
The monthly report covers share of voice against competitors, coverage sentiment — positive, neutral, or negative, with trend — presence in tier-1 outlets, and response time in sensitive situations. It is built for the boardroom, not as a log of activities completed during the period.
Does the solution only step in during a crisis?
No. The work spans from reactive coverage to proactive narrative: media relations, spokesperson training, authority positioning through speaking engagements and technical panels, and ongoing mapping of the outlets and journalists in your sector. Crisis management is one workstream among several, not the only reason to bring us in.