Every action with an objective. Every cycle with measured results.
Four phases that connect communication to business objectives — and close each cycle by answering, with data, what it returned.
Why a method
What did communication return to the business?
It is the question every executive board asks — and one that only 23% of communicators can answer with data. Without an answer, the department’s budget is the first to be questioned and communication is left out of the decisions that matter. It is not a lack of talent: it is a lack of system.
Our method exists so that this question never goes unanswered. Each cycle starts with explicit objectives, executes to an auditable standard, captures data as it happens, and closes with an honest evaluation of what worked — in the language of results, at the board table.
The 4 phases
A continuous cycle, not a project with an end.
Each phase answers a management question. Artificial intelligence operates in all four; the decision is always human.
Plan
What do we want to achieve, and why?
Maturity diagnosis, stakeholder map, objectives connected to the business, and a strategic calendar aligned with the company’s milestones.
With AI: Perception diagnosis and risk scenario simulation.
Execute
Are we delivering with quality and consistency?
An auditable delivery standard, a unified content hub, and orchestrated multichannel distribution.
With AI: Assisted production in the brand’s tone of voice and personalization by audience.
Measure
What is happening right now?
Real-time dashboard, sentiment analysis, climate surveys, and media monitoring — data captured as it happens, not reconstructed afterward.
With AI: Continuous monitoring and a predictive crisis radar.
Evaluate
Did we generate real business impact?
Executive report for the C-level, ROI per initiative, and an alignment score against the plan.
With AI: Optimization recommendations generated from the cycle’s data.
The cycle keeps turning: what the evaluation learns, the next planning applies.
Proprietary indices
The answer in three numbers.
/01
IEA™ — Effectiveness Index
Did the communication work?
A 0–100 score that measures effect, not exposure:
Qualified Reach (40%) + Comprehension (30%) + Action (20%) + Sentiment (10%)
An open formula — no black box — granular by campaign, channel, segment, and objective. With AI, we predict effectiveness before sending.
/02
eNPS — Employee Net Promoter Score
Do people believe what the company says?
Employee loyalty with automated, recurring collection, segmentation by area and unit, detractor alerts, and correlation with communication actions.
/03
Maturity Score
What stage are we at — and what should evolve first?
From level 1 (reactive) to level 5 (predictive): where the company’s communication stands today and the path to the next stage.
Cadence
What reaches your desk — and when.
Regardless of the contracted scope, the method operates on the same reporting rhythm:
Continuous
Real-time dashboard
Your scope’s metrics, updated as they happen. No waiting for the end of the month.
Monthly
Impact report
Results in business language, ready to circulate at the board.
Quarterly
Cycle review
ROI per initiative, an alignment score against the plan, and the recommendations the next planning applies.
Annual
Maturity Score reassessment
What evolved in the company’s communication stage — and the plan for the next year.